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| Getting visitors from social media |
Getting organic visitors from social media is a challenge that many marketers and businesses face. Social media platforms are constantly changing their algorithms and making it harder for organic posts to reach their target audience. However, there are still some strategies that can help you increase your organic social media reach and attract more visitors to your website. Here are some of them:
1. Focus your efforts on the right places.
Not every social media platform is suitable for your business or your audience. You need to find out where your potential customers are hanging out and what kind of content they are interested in. You can use tools like Mention to monitor your brand, industry, and competitors on social media and see where the conversations are happening. Then, you can create and share content that is relevant, valuable, and engaging for those platforms and audiences¹.
2. Optimize your social media profiles.
Your social media profiles are the first impression that your visitors will have of your business. You want to make sure that they are complete, consistent, and compelling. Use high-quality images, catchy headlines, clear descriptions, and relevant keywords. Include a link to your website or a specific landing page that you want to drive traffic to. You can also use tools like Buffer to optimize your posting times and frequency for each platform².
3. Create and share quality content.
Content is the king of social media marketing. You need to create and share content that is useful, informative, entertaining, or inspiring for your audience. You can use various formats, such as blog posts, videos, infographics, podcasts, ebooks, etc., depending on your goals and resources. You can also use tools like BuzzSumo to research and analyze the most popular content in your niche and see what topics, headlines, and formats resonate with your audience.
4. Encourage engagement and interaction.
Social media platforms favor posts that generate active interactions, such as likes, comments, shares, and reactions. The more engagement your posts receive, the more likely they are to be seen by more people. You can encourage engagement by asking questions, running polls, quizzes, or contests, sharing user-generated content, responding to comments and messages, and joining or creating relevant groups or communities.
5. Leverage social proof and influencers.
Social proof is the phenomenon where people tend to follow the actions or opinions of others they trust or admire. You can leverage social proof by showcasing testimonials, reviews, ratings, case studies, or endorsements from your customers or partners on your social media profiles and posts. You can also collaborate with influencers who have a large and loyal following in your niche and ask them to promote your brand, product, or service to their audience.
6. Experiment with paid ads and boosted posts.
While organic reach is desirable, it is not always sufficient or reliable. Sometimes, you may need to invest some money in paid ads or boosted posts to reach a wider or more specific audience on social media. You can use tools like Facebook Ads Manager or Google Analytics to create and track your campaigns and measure their performance. You can also use tools like MonsterInsights to analyze your social media traffic with Google Analytics and see how it converts to your website.
Well, getting visitors from social media can not only boost your blog/website in Google ranking it will help you to boost your revenue.
But you need to give the visitors a sense of trust and find your website informative to your visitors to keep them engaged to your site.
7. Try writing on other socials too:
Try writing on Medium, quora, etc which will help you boost your website quality and help you get more visitors for free. At first, you can not get many visitors as your content is new and doesn't have much audience but if you post quality content consistently then in the future you can get tons of visitors for free.
These are some of the ways to get organic visitors from social media. I hope you find them helpful and implement them in your social media marketing strategy. If you have any questions or feedback, feel free to let me know 😊
